Branding / Zagreb, Croatia
A brand that holds together.
For new ideas and businesses whose identity no longer reflects the work they do.
Discuss your project ↗Define what should be recognised.
Start with your audience, offer and point of view. A useful identity makes these choices visible, instead of relying on a logo to explain everything.
Build a system, not a single file.
Logo versions, type, colour and graphic elements need to work together. We consider small social avatars, website layouts and the real materials your business uses.
Make it usable every day.
Clear guidelines help you and your collaborators apply the identity consistently. Deliverable formats, licensed fonts and the applications included in the project are agreed in advance.
Before we begin
Good questions.
Do I need branding or just a new logo?
If the issue is one outdated mark, a focused logo project may be enough. If your offer, audience and communication are unclear, brand direction should come first.
Can you connect the identity to our website and social content?
Yes. The scope can connect branding with a website and social media templates, so the same visual language carries across each touchpoint.
What will we receive?
The exact files and applications are set out in the proposal. A typical identity scope covers logo versions, a colour and type system, and practical usage guidance.
See the work
Morro ↗
A self-initiated concept for a fictional brand.
Useful guides
Branding for small businesses: when is a new logo not enough?Have something in mind?