Self-initiated concept for a fictional brand. Created by Sync111.
Branding / 2026
Morro
Good coffee. A brighter beginning.
- Context
- A self-initiated identity for a fictional independent coffee roaster. Everyday coffee, with a little more character.
- Sync111’s role
- Brand concept, wordmark, graphic system, packaging and tone of voice.
01 / The challenge
A problem worth solving.
Create a recognisable coffee identity that feels warm and energetic, and works just as well on a small cup as a large bag.
02 / The solution
One connected direction.
A sturdy lowercase wordmark meets a rising-sun symbol. Cobalt blue, oat cream and a shot of orange keep the system distinctive. Short, upbeat copy carries the same personality across packaging and print.
03 / The output
Made for the idea.
- Wordmark and sunrise symbol
- Colour, typography and voice direction
- Coffee bag, takeaway cup and printed card designs