Self-initiated concept for a fictional brand. Created by Sync111.
Social media / 2026
Offline Club
A social presence for real-life connection.
- Context
- A self-initiated concept for a fictional social club. The brief: use social media to get people off their phones and into the same room.
- Sync111’s role
- Campaign concept, art direction, copywriting and social content design.
01 / The challenge
A problem worth solving.
Make an offline-first idea feel at home in a busy feed. Keep the invitation clear, welcoming and easy to recognise.
02 / The solution
One connected direction.
Acid green, oversized type and a playful hand-drawn star. Three content pillars — invitations, conversations and reminders — give each post a job and keep the voice consistent.
03 / The output
Made for the idea.
- Three campaign post designs
- A three-pillar content direction
- Story layouts and carousel cover concepts